Kate Rekrut

Director of Digital Marketing and Product Management, Joyce Inc.

Pittsburgh, PA — December 2015 to present

• Meet with new clients to determine website and digital marketing needs

• Create mockups of design for new client websites

• Write all web content for client websites

• Plan and execute all digital marketing for clients (AdWords, Bing Ads, social media, online review management, SEO and SEM reporting, Constant Contact emails)

• Meet with web developers and designers to manage the development and sales of ListingManager(tm)

​

Marketing and Social Media Manager, The Event Group and The Prop Shop

Pittsburgh, PA — May 2015 to October 2015

• Responsible for supporting Event Group Productions, Event Group Weddings and The Prop Shop’s marketing efforts, PR outreach, electronic communications, and social media (all platforms) as well as maintaining overall company image and awareness

• Increased The Event Group’s Instagram following by 34% over 4 month period

• Increased www.eventgroupweddings.com Aug. ‘15 sessions by 380% compared to Aug. ‘14

• Increased www.eventgroupproductions.com Aug. ‘15 sessions by 28% compared to Aug. ‘14

• Write and edit all blog content, social media content, newsletters and advertising materials

• Write SEO-optimized web copy for www.partyprops.com based on target keywords

• Manage all print campaigns and media outreach

• Track SEO and analytics on websites, blogs and social media

• Provide weekly Google Analytics reports and recommendations for SEO improvements

• Manage the backend of Wordpress websites for minor HTML maintenance

 

Social Community Manager & Trendspotter, Brunner

Pittsburgh, PA — February 2014 to May 2015

• Maintained and analyzed multi-platform social community behavior for Sensodyne Canada, ProNamel (Global), Aquafresh, Biotene, Huffy Bicycles, 2nd Skull and Brunner

• Increased Huffy’s Facebook fan base by 130% in 2014

• Created social media listening reports and content performance reports for clients using Netbase, HootSuite and in-platform analytics tools

• Coordinated and collaborated with cross functional teams on content development

• Monitored and analyzed social media KPIs related to clients’ social presence

• Provided insights and recommendations for optimizing community engagement, reach and publishing quality

 

Project Manager and Content Specialist Intern, Pacer Design Studios

Beaver Falls, PA — June 2013 to February 2014 (Intern to Hire)

• Planned and wrote email and direct mail marketing campaigns for B2B and B2C clients

• Conducted SEO and SEM audits of client web pages and wrote meta tags to improve search engine visibility

• Utilized Teambox and Basecamp to delegate project tasks and increase efficiency

• Wrote and edited content for clients' web pages and traditional marketing material

 

​

 

• Google Adwords Certification (2016)

• Design Thinking for Business Innovation certificate, Darden School of Business UVA via Coursera (2015)

• WOMMA (Word of Mouth Marketing Association) Community Manager certificate (2015)

• Brunner Extra Mile Award - for elevating client content and leading @RooneyBowWow fundraising project for Western PA Humane Society (raised $2,000 via Twitter) (2015)

• Digital Black Belt Program Blue Belt Status - status awarded to program participants who complete tasks in a variety of digital competencies and log 250 hours toward digital projects (2015)